Authority. The voice in your specialty.
For the doctor who wants to be the name peers cite, patients screenshot, and journalists call. Coordinated across up to three platforms with one consistent voice.
The package most doctors choose when they decide to be the name peers cite.
A clear fit. Or a clear no.
- You want patients citing your content at intake within 6 months
- You can commit to one half-day filming block per month
- You're open to a long-form (podcast or YouTube) commitment
- — You need a brand-new website (try Practice)
- — You're not ready to be on camera regularly
- — You expect a viral-only strategy
Everything you get. No surprises.
One core platform plus two repurpose platforms, with native edits — not lazy cross-posts. Strategy adjusted monthly based on what's actually working.
Four per week, native to each platform. Mix of education, behind-the-scenes, and POV pieces. We send the shot list, you film one half-day, we edit and ship.
Either a 20–45 min podcast episode or a 6–12 min YouTube essay. We produce, edit, write the show notes, and distribute.
One long-form newsletter per month (we ghostwrite from your voice), plus four IG/LinkedIn carousels for evergreen authority pieces.
60-minute Zoom with your strategist and editor-in-chief. We bring data; you bring what's coming up clinically.
Every script and caption is run through our state-board rules database for your jurisdiction before it ships. Documented.
Common questions about Authority..
How is this different from Presence?+−
Presence runs one platform deep. Authority runs three with coordinated long-form and a newsletter. Most doctors who get serious upgrade by month 5.
Do you ghostwrite the newsletter?+−
Yes — in your voice, from a 30-minute monthly voice-note brief you record on your commute. You edit before it sends.
What if I miss a filming day?+−
We reschedule and adjust the calendar. We don't ship anything you didn't film yourself.