Journal

Field notes from the agency we run on ourselves.

Essays, breakdowns, and lessons from the data we collect on our own brand before any of it touches a client.

May 20268 min read

Why 40-second Reels outperform polished 90-second ones

Four years of data on length, hook timing, and retention curves across @realdoctorjules.

May 20266 min read

Three real cases where we caught compliance issues before they shipped, and what the agency before us missed.

Apr 20265 min read

It's almost never the post you'd expect. The pattern after 200+ doctors.

Apr 20264 min read

Our hard refusals — and why naming them publicly is part of the work.

Mar 202610 min read

Voice docs, brief templates, and the question every editor candidate should be able to answer.

Mar 20267 min read

Decision tree based on what we've seen work for derm, plastics, ortho, cards, IM, and pediatrics.

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