Compliance Charter

Your license is the most expensive thing you own. We treat it that way.

Most agencies sell you on creative and hand-wave compliance until something breaks. We sell you on compliance first, because the creative is worthless if it costs you your license. This page documents our posture — read it before you book the audit.

  1. 01
    HIPAA training for every team member

    Every editor, strategist, and producer completes the same HIPAA training a clinical staff member would, before they touch any client account. We re-certify annually.

  2. 02
    BAAs on request

    We sign a Business Associate Agreement on request for any client who needs one. We use HIPAA-compliant tooling for any PHI-adjacent workflow.

  3. 03
    State medical board ad rule review

    Before any campaign ships, the assets are cross-referenced against your state's medical board advertising rules. We maintain a working database for all 50 states. Findings are documented per campaign.

  4. 04
    Written before/after photo policy

    We don't ship before/after photos without (1) signed patient release, (2) demonstrable clinical accuracy, (3) compliance with state-specific photography rules, (4) documented archive.

  5. 05
    A short list of things we won't do

    We won't make outcome promises. We won't impersonate other clinicians. We won't pay for fake reviews. We won't run a campaign for a procedure outside your scope of practice.

  6. 06
    Documented escalation path

    If a comment or DM touches clinical advice, we have a written protocol for routing it to you. We never give clinical guidance from your account.

Documentation

Want the long version? Ask for the full charter.

The page above is the public version. The full 22-page charter — including our BAA template, photo-release template, escalation flowchart, and the 50-state rule matrix — is available on request to any doctor evaluating us. Email compliance@whitecoat.media.

Comfortable?

Book the audit. We'll talk through your state's rules.