The growth playbook for
We grew a 600,000+ follower physician brand from zero. Now we book consults for other doctors — without templates, without compliance risk. Prices on the page.
Three reasons you're still not online.
We've heard them all. We had them all. Here's what each one actually costs you, and what we do about it.
$750. 90 minutes. A real answer.
Most agencies pitch you on a discovery call. We hand you a written 30-day roadmap you could give to a competing agency tomorrow. We're that confident in the work.
If we're a fit, the $750 comes off your first month. If we're not, you keep the roadmap and we part as friends. Either way, you walk away with something usable.
Topic-by-topic, day-by-day. Specific to your specialty.
Cross-referenced to your state board's advertising rules.
Where to be, where not to be, and why. Backed by data.
Built for someone with a clinic schedule, not an influencer's.
The work we do for you, we did on ourselves first.
Every method, workflow, and playbook. Our founder ran it on his own brand before any client paid for it.
total followers across @realdoctorjules
team members, all HIPAA-trained
platforms managed daily
of in-house data, not theory
When we tell you 40-second reels outperform polished 90-second ones, we have four years of data to prove it. The playbook works because we're still running it.
White Coat Media vs. the alternatives.
What does one patient from a Reel look like?
Based on our cohort data: a doctor running our Authority package converts roughly 18% of monthly content engagement into a new-patient inquiry within 90 days.
Estimate only. Real numbers depend on specialty, market, and your willingness to be on camera.
"Four years ago I was the doctor you are now — burned by an agency, scared of going online, watching the wrong people own the conversation about my field."
I learned every part of this work because I had to. Now I sell it to other doctors because I'm tired of watching good clinicians lose money, time, and trust to people who don't deserve any of it.
If we're a fit, the audit will tell us. If we're not, you keep the roadmap.
— Jules, MD
Five ways to work with us. Prices on the page. Always.
Most agencies hide their prices because the price changes based on how rich you look. Ours don't.
Presence
For the doctor who knows they need to be online and is done pretending otherwise.
- One platform, run deep
- 8 short-form videos / month
- You film on phone, we direct
- Captions, hashtags, scheduling, comment triage
- Monthly strategy check-in
Authority
For the doctor who wants to be a recognized voice in their specialty.
- Up to 3 platforms, coordinated
- 16 short-form videos / month
- 1 long-form / month (podcast or YouTube)
- Monthly newsletter + 4 carousels
- Monthly strategy call
Practice
For the practice owner who wants patients in chairs and a real digital infrastructure.
- Everything in Authority
- Custom website (no templates)
- Patient-facing tools + lead capture
- Review management + local SEO
- Quarterly strategy review
The Launch
one-timeFor the doctor going live for the first time. Done before you post anything.
- Brand, website, and 30 days of content built before launch day
- Voice and visual system locked
- Hand-off training for you or your assistant
The Writing Room
project-basedFor the doctor whose ideas need to live somewhere bigger than a caption.
- Booklets, short books, full ghostwritten books
- Research, citations, illustration, design, distribution
- Brand identity builds for new practices
- Standalone copy projects
These are launch prices. They go up in 2026 as we publish results from our first cohort — no fake countdown timers, just a heads-up.
You'll never pay $750 and walk away with nothing. That's in writing.
If we're a fit, $750 is credited to month 1. If we're not, you keep the 30-day written roadmap. Either way, you leave with a usable asset.
Your license is the most expensive thing you own. We treat it that way.
It's all on one page. Read it before you book the audit.
- 01HIPAA training for every team member
- 02BAAs on request
- 03State medical board advertising rules cross-referenced before any campaign ships
- 04A written before/after photo policy
- 05A short list of things we won't do regardless of the offer
What clinicians say after the audit.
"They're the only agency I've worked with that pushed back on a campaign because of a state board rule I hadn't even thought of. That's the whole game."
"I went from posting twice a year to a real cadence I can sustain. Three months in, two new patients have told my front desk they found me on Reels."
"The audit alone was worth more than the $750. I almost didn't sign with them just because the roadmap was that complete."
The questions other agencies dodge.
Why should a doctor choose you over a generalist agency?
Because the generalist is learning healthcare on your dime. We've already paid that tuition, and we've trained 13 people in HIPAA before any of them touched a client account.
What if my state board has strict advertising rules?
Good — most do. We cross-reference your state's rules before any campaign ships, and we keep a written list of things we won't do regardless of the offer.
Do I have to be on camera?
Yes, for short-form. But you'll film from your phone, in your office, in 20-minute blocks we direct. No studio, no scripts you read off a teleprompter.
How fast will I see results?
Followers in weeks. Inbound DMs in 1–2 months. Patients walking in citing your content in 3–6, depending on specialty and market. We'll be honest in the audit about what's realistic for you.
Can I cancel?
Monthly packages have a 3–6 month minimum depending on tier, then month-to-month. We'd rather you stay because the work is good than because you're locked in.
Is the $750 audit really refundable?
It's credited to your first month if we're a fit. If we're not, you keep the roadmap. So yes — there's no scenario where you pay $750 and leave with nothing.
Not ready? Get "What I'd Tell Pre-Launch Me"
The free PDF Dr. Jules wishes someone had handed him in 2021. Read it in 20 minutes. Implement it this weekend.
Ready? Book the audit.
One short form. We'll send you three audit slots within one business day.